Hailey Bieber Teases 1st Rhode Lip Liner and Another Surprise Product


Hailey Bieber Teases New Rhode Lip Liner 980
Courtesy of Hailey Bieber/Instagram

Hailey Bieber is finally sharing all the secrets behind her picture-perfect lip combo.

Bieber, 28, took to Instagram on Tuesday, January 21, to share her beauty brand, Rhode, is dropping a lip liner in the near future. In the clip, Bieber leaned forward while gazing into the camera as an off-screen assistant touched up her look using a double-ended liner and crayon. Bieber then flashed a soft smile while showing off her juicy pout.

In a separate snap, the official Rhode account teased that “something new” was coming, urging its 2.7M followers (and counting) to “check back on Friday.”

Elsewhere in the beauty entrepreneur’s photo dump, Bieber teased her new liner while holding the product between her lips and rolling her eyes. Rather than a full beat, she went makeup-free and wore her caramel strands in finger-raked waves.

Hailey Bieber Shares Her Go-to Lip Combo for Fall


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Hailey Bieber’s lip combo couldn’t be more on-trend for fall. Bieber, 27, shared how she’s been glamming up her pout via TikTok on Sunday, November 17. First, the Rhode founder lined her lips with a soft brown pencil before using her finger to blend the pigment in. Next, she patted on her Rhode Pocket Blush […]

Bieber also posted a decidedly glam pic using her liner, donning a dewy base including bronzed cheeks with a touch of blush, a highlighted nose, subtle winged eyeliner, brown eyeshadow and long lashes. She tied her look together with glossy pink lips.

Hailey Bieber Teases New Rhode Lip Liner 978
Courtesy of Hailey Bieber/Instagram

The It Girl completed her cool mom look with a leather jacket featuring baggy sleeves and wool-spliced textured finish.

She followed it up with another zoomed-in snap, this time depicting her lining her lips slightly above her cupid’s bow with the soon-to-be released product.

Hailey Bieber Teases New Rhode Lip Liner 977
Courtesy of Hailey Bieber/Instagram

“🧀😁,” Hailey, who recently welcomed her first baby boy, Jack Blues, with husband Justin Bieber, captioned the post.

Celebrity friends and fans complimented the Rhode founder in the comments section. Alix Earle went the emoji route with the caption: “👄👏🏻,” as Kylie Jenner called Hailey a “hot mom.” More eagle-eyed fans noticed she flashed a Rhode compact in another photo and wondered if it would soon be up for grabs, too.

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Related: Hailey Bieber Reveals Toned Tummy in Crop Top 2 Months After Baby

Hailey Bieber looks better than ever just two months after giving birth to her first son, Jack Blues. Bieber, 27, shared a pic of her postpartum figure via Instagram on Thursday, October 24. In the snap, the Rhode founder, who shares Jack with husband Justin Bieber, scrunched up her brown top, revealing her midriff while […]

“Is that a Rhode mirror?!” asked one user, while another added, “RHODE COMPACT MIRRORS 😍.” Other fans were excited about the product launch and wrote, “We see the lip liner!!! 🤭🤭👀👀.” A third quipped, “Pookie, I need the lip liner.”

And if you’re anything like Us, you’ll want to mark your iCal for Friday, January 24, when the lip liner drops online.





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