The pressure to maintain a glamorous and luxurious image can be overwhelming in Kenya’s entertainment industry. While social media offers a platform for celebrities to share their lives, it also increases the pressure to look perfect.
For many Kenyan celebrities, this means living beyond their means and faking a flashy lifestyle they cannot afford, all in the name of staying relevant.
Here are some reasons why some celebs fake luxurious lifestyles.
To keep up with the trend
The need to display wealth and success has become a significant part of the entertainment culture in Kenya, with celebrities often feeling the weight of staying on trend.
For many, the pressure to keep up with these trends leads to faking a lifestyle of luxury because of the fear of being left behind.
To impress fans
For many Kenyan celebrities especially influencers, their fanbase is central to their career success. Fans expect to see a life that’s bigger than their own, a life full of luxury, success, and glamour.
This pressure to impress fans can drive some celebrities to portray an extravagant and fake lifestyle to maintain their fanbase’s admiration.
To gain social media followers
Celebrities depend on their online presence to land endorsements, partnerships, and business ventures. More followers mean more opportunities.
As a result, many feel pressured to project an image of success, with some resorting to faking their lifestyle for the sake of more followers.
To attract brands
Brand endorsements are a major source of income for Kenyan celebrities.
The need to project an image of success has a direct impact on their ability to secure influencing deals since companies are drawn to celebrities whose personal brand aligns with their values and products.
To attract these lucrative collaborations some celebrities resort to faking luxurious and living beyond their means just to secure the next big brand deal.
Competition, especially for married couples
The ‘couple goals’ narrative often fuels fierce competition, as married celebrities feel the pressure to portray an image of a perfect marriage filled with happiness, wealth, and love.
This desire to be seen as the ideal couple pushes them to fake a lavish lifestyle. From romantic vacations to extravagant gifts, the competition to present themselves as the flawless duo can lead them to live beyond their means, all in the name of maintaining a certain public image.
While this fake lifestyle may bring short-term success and attention, it can result in long-term financial and emotional consequences.
Celebrities need to embrace their authentic selves and share their struggles and challenges with their followers. This shift could help break the cycle of pretending and encourage a more realistic, sustainable approach to fame and success.
Disclaimer: Views expressed in this article are the writer’s. They do not necessarily reflect the views of K24 Digital or Mediamax Network Limited.
You might also like
Leave a Reply